About Us

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In case you haven’t figured it out by now, we like to think of ourselves as daring. Daring doesn’t mean reckless. In fact, it’s exactly the opposite. Daring is willing to challenge the status quo and invest in pragmatic solutions rather than the latest trend.

We believe, regardless of technology, business is about people and relationships. Understanding how to connect with your clients, and the clarity of your message, is more important than gimmicks.

People do business with companies they understand and with people they like.

I understand your challenges because I’ve been there, done that. I successfully grew my own small business and I understand you don’t have a unlimited budget, you likely wear multiple hats, and you need solutions that work.

Read Our Story below to learn more.


Our Story

How I grew a start-up business to become one of the fastest growing private companies in America…and, can do the same for you.

According to some sources, as many as 90% of start up businesses fail. So, how was I able to beat the odds and grow a new venture to become one of the fastest growing private companies in America?

First, I was not alone, I had business partners who were very good at what they did. We were able to divide and conquer so we could each focus on our particular skill set.

My skill set is marketingbrandingpositioning, and messaging.

I created a specific marketing plan that uniquely positioned our business to quickly gain credibility over more established competitors and earn customers through value-based inbound marketing. We quickly moved from start-up to trusted industry thought leader.

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Branding / Aesthetic

Consumers make split-second judgements on the quality and credibility of your brand. Your website, logo, colors, images, etc. are all more important than you may think. Your branding / aesthetic is your prospects first impression before they read one sentence about what you do.

Positioning

Developing your Unique Selling Proposition (USP) is essential to distinguishing your business from your competitors. If you do not want to be a commodity, you need to create rather than compete. This is not about gimmicks, it’s about authentically defining your value.

Message Clarity

Your prospects and clients need to immediately be able to discern what you offer, how it will benefit them, and where they can purchase it. Prospects will not spend time trying to decipher complicated messaging. Your marketing message needs to be clear and consistent.

Results

2007 – Entrepreneur Hot 500
2008 – INC 5000
2009 – INC 5000
2010 – INC 5000
2011 – INC 5000
2012 – INC 5000


Like you we are a small business.  We believe in quality over quantity. We care about our clients, and we care about your business.

Tom Henell

Tom Henell – Strategic Marketing Consultant / Owner

Tom has over 25 years of marketing and business experience including marketing agency roles, developing online marketing strategies for Fortune 500 companies, and growing his own start-up to become one of the fastest growing private companies in America (Inc 5000) for five consecutive years.