Identify your unique positioning, and
develop clear, consistent marketing

Many companies fail to capture potential customers because their messaging is not clear.
We help you implement marketing that is clear & consistent resulting in higher conversion.

Philosophy

1

Challenge the Status Quo

Implementing the same old strategy, will provide you the same old results. We dare to challenge the status quo. We dare to ignore gimmicks and hype. We dare to apply long-term solutions to add value for you, and your customers.

2

Add Value

Value is an often over-used, and under-delivered, term. We won’t let you apply the term loosely. If you can identify and provide true value to your customers, you’ll win every time.

3

Have Fun

We will never discount the importance of your business, but be prepared to smile and enjoy the process. We're passionate about life, both in and out of the office, and believe in loving what we do, and doing what we love.

4

Do the right thing

Hopefully we don't need to explain this. We always do the right thing and expect our clients to as well. Business isn't just about money. It's about integrity, culture, and sustainability.

Life is either a Daring Adventure or nothing at all!

 

We help daring businesses identify their unique positioning and create clear, consistent messaging that engages clients and results in higher conversion.

Wisdom

Strategic Marketing

Why your Marketing will benefit more from Clarity than Creativity

Regardless of your industry, you likely believe that it is getting harder to capture your prospects and client’s attention. Whether you sell a product...

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Positioning

The Essential Elements for Creating Community

In today’s marketing environment it is harder than ever to get noticed. Regardless of the quality of your product/service, or the insightful thoughts of...

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Strategic Marketing

The Need for Creativity in Business

Technology is evolving at an exponential rate. We think we are keeping up, but we are not. In most cases we are reactive to...

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Storytelling

4 Reasons why Story is Essential to your Brand

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin This is a brilliant, and relevant,...

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Inbound Marketing

A Better Approach to Content Marketing

The concept of Content Marketing is a beneficial approach to marketing for almost any business. The intent is to provide customers with value, in...

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Positioning

The Importance of Positioning

Marketing is not just about design and promotion. In fact, the most important element of marketing takes place before an email is written, or an advertisement...

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Positioning

Three Essential Elements of Marketing

There is no doubt about it, marketing your business can be a complex challenge in our ever-changing world. It requires mastering social media, vetting...

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Work